Position Summary
Are you interested in being part of an incredible, category-defining brand in the toy industry? MAGNA-TILES® is seeking an experienced Customer Marketing Manager to join our growing team! As the #1 Magnetic Building Sets brand in the U.S.(1), we’re experiencing tremendous growth and looking to welcome a new teammate to help us further elevate our game at retail!
As the Customer Marketing Manager, you’ll play a pivotal liaison role between our Marketing and Sales organizations, with contributions that fuel our commercial success. In this role, you’ll handle traditional CPG Customer Marketing responsibilities, including retailer support, promotional planning, trade marketing, trade show ownership and supporting sales with compelling, on-brand materials. In addition, you’ll dive into entrepreneurial, cross-functional activities such as new product launches and shaping our brand presence in-store and online.
Our purpose is simple: to promote Meaningful Play. We’ve maintained an entrepreneurial, pioneering spirit throughout the brand’s rich 25+ year history. Our company culture today is fun and fast-paced, collaborative and casual, creative and can-do. We’re looking for our new teammate to embody those qualities too! This position reports directly into our SVP of Marketing, though you’ll work with teammates across the organization to break new ground and set new bars for the biggest name in magnetic building.
What We’re Looking For
- Act as the primary liaison between Marketing and Sales teams, bringing our brand and Marketing strategy to life at the retail level.
- Support our retail partners with assets, collateral, merchandising solutions and tailored programs to drive sales (ex. DTC) and improve the consumer experience at retail.
- Develop and execute marketing initiatives that support retailer promotions, drive in-store engagement, and enhance brand visibility across multiple retail channels.
- Lead trade show strategy, planning and execution for our 3 key shows each year – inc. Spielwarenmesse (Nuremberg, Germany), ASTRA (US location varies), Toy Fair (New York).
- Partner with the Sales team to create compelling customer presentations and sales collateral to support sell-in.
- Ensure our domestic retail partners and global distributors are well versed in the brand’s unique and defining elements, key selling proposition and evolving portfolio.
- Track and report on the effectiveness of customer marketing programs, making data-driven recommendations for future campaigns and tactics.
- Work collaboratively with National Account Managers to maximize efficiency and effectiveness of our annual trade/promotion budgets.
- Ensure 3rd party ecommerce product listings and brand stores (i.e., Amazon, Target, Walmart) are fresh, relevant and tailored to retailer requirements and evolving shopper expectations.
- Oversee industry advertising efforts, including print and digital publications, trade show advertising.
- Passion for play, our consumer and the day-to-day work required to build an enduring, world-class toy brand.
- Strong desire to take initiative, roll up your sleeves, apply your experience, grow your professional toolkit, and make a positive impact on the organization.
Desired Experience + Skills
- 5+ years of experience in Customer Marketing, Marketing or Sales within a CPG organization.
- Experience marketing to millennial moms and/or toy industry experience will set you apart but is not required.
- Strong analytical skills, with the ability to transform insights into actionable strategies.
- Excellent project management skills, with experience managing multiple initiatives in a fast-paced environment.
- Knack for building strong relationships internally and externally.
- Comfortable working in a small, entrepreneurial environment where adaptability and resourcefulness are key.
- Intrinsically motivated and entrepreneurial self-starter with a positive “can-do” attitude.
- Strong desire to embrace and live by our company’s core values: Better never stops, The Team, The Team, The Team, Think like a child –imaginative, honest, inquisitive, decisive, optimistic, Complete commitment to colleagues, customers, consumers and community
MAGNA-TILES Offers
- Latitude to gain a wide variety of experiences across the Marketing function and broader business.
- A competitive base salary and annual bonus plan.
- Benefits package includes health/dental, vacation, 401K matching and product discounts.
- A fun, caring, flexible and overall amazing place to work!
About MAGNA-TILES
Designed for little kids and adults with big imaginations, the MAGNA-TILES brand is a pioneer in magnetic building, designed to provide hands-on learning, promote Meaningful Play and provide countless hours of screen-free fun. Introduced in 1997, MAGNA-TILES is the best-known brand of magnetic tiles today and can be found in classrooms and playrooms across the world. Our team has grown 5x in the past 5 years, as more and more families have discovered the benefits and joy of MAGNA-TILES play. Check out our website to learn more ( )!