Marketing Manager (Hybrid)

Position Title: Marketing Manager

Location: Chicago, IL

Employment Type: Full-Time

Onsite, Remote/Flexible, or Hybrid: Hybrid (1-2 days a week onsite)

Department: Marketing

Hiring Manager: VP Marketing

Travel: Moderate (Up to 30%)

Benefits: Medical, dental, vision, HSA, FSA, 401(K), life insurance, parental leave, and mental health resources all beginning on first day of employment.

COMPANY SUMMARY:

Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

POSITION SUMMARY:

We are seeking a Marketing Manager, Campaigns & Events to join our dynamic marketing team. This individual will play a critical role in driving pipeline growth through online and offline events, multi-channel campaigns, and collaboration with sales and other key stakeholders.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Campaign Strategy & Execution
  • Develop, execute, and optimize demand generation campaigns across digital and offline channels to generate MQLs, SQLs, and pipeline growth.
  • Manage end-to-end campaigns leveraging tools like HubSpot and Salesforce, ensuring seamless integration and data accuracy.
  • Collaborate with cross-functional teams (sales, product marketing, content, and design) to align campaign objectives with business goals.
• Event Management
  • Plan, manage, and execute high-impact events, including webinars, conferences, tradeshows, and roundtables, to drive awareness and lead generation.
  • Negotiate contracts, manage vendors, and oversee budgets to ensure event success.
  • Track, measure, and report on event ROI to ensure alignment with demand generation goals and demonstrate event success.
• Metrics & Reporting
  • Define and track KPIs for campaigns and events, including lead volume, pipeline contribution, conversion rates, and ROI.
  • Create regular reports and dashboards to communicate campaign performance to key stakeholders.
  • Continuously analyze and optimize performance, using data-driven insights to refine strategies.
• Technology Expertise
  • Leverage marketing tools and platforms, including HubSpot, Salesforce, Google Analytics, and others, to execute, track, and analyze campaigns.
  • Stay current with emerging technologies and trends to recommend innovative approaches to demand generation and event marketing.
• Additional responsibilities and duties as required

CANDIDATE QUALIFICATIONS:

• 3+ years of experience in demand generation, event management, or marketing in a B2B SaaS environment, preferably in Martech or related industries.
• Proven track record of running successful multi-channel campaigns and managing events that deliver measurable business outcomes.
• Deep understanding of marketing metrics and KPIs, with the ability to analyze and act on data to improve performance.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills for collaboration and campaign messaging.
• Advanced knowledge of HubSpot and Salesforce is a must.
• Familiarity with marketing automation, CRM, and analytics tools.

APRIMO CULTURE:

• Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility.
• Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere.
• Unlimited PTO, flexible work schedules create a deeply rewarding work-life balance.
• Part of the key to our success is that team members are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
• Aprimo employs a “choose your own adventure” approach to career advancement.

APRIMO BENEFITS WE OFFER:

• Bonus program that pays out quarterly.
• Competitive benefits coverage that begins on the first day of employment.

PHYSICAL REQUIREMENTS:

• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work.
• Must be able to communicate with others to exchange information.

EEO STATEMENT:

Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics.

ADA STATEMENT:

Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee.